’s Print Magazine: NO.1, winter15

Text by: Marie-Christine Lessard

.’s Print Magazine: NO.1, winter15

For the past weeks,’s team was proudly apprehending this moment: the official launch of our first print magazine. Just in time for winter 2015.

Through the pages; high quality articles, impeccable photographs and aesthetically refined images, you will discover our international copywriters, our favorite brands and our vision towards fashion and high-performance clothing.
Over the years, we noticed that iconic fashion brands and outdoor brands blended some of their features together to come up with stylish yet technical products. Their mission: optimizing comfort without compromising style. This is exactly the way we see it: nature meets fashion. is perfectly positioned to appreciate and participate in the evolution of this trend. Originally oriented towards outdoor apparel, we perfectly understand this fusion with urban products and accessories.
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With this first edition of the paper magazine, we will make you discover how brands like The North Face, Arc’teryx, Icebreaker, Canada Goose, Quartz Nature and Nobis are mixing the urban lifestyle, sport, nature and fashion.

Lookbooks, photographs, interviews and new collections: soon, you’ll be able to hold all of this in your own hands.

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