Futurelight, The North Face. The Future Is Now: The North Face’s industry-changing Futurelight fabric put to the test in Zermatt. Posted on Categories Brand Story·OutdoorsTags , Leave a comment on The Future Is Now: The North Face’s industry-changing Futurelight fabric put to the test in Zermatt

The Future Is Now: The North Face’s industry-changing Futurelight fabric put to the test in Zermatt

Travelling to Zermatt by train is exciting, even on the back of a 24-hour blitz from Montreal to the heart of a remote region in the Alps. The North Face had invited a handful of people to a private event where we would experience the future – specifically, their revolutionary material set to disrupt the … Read more ›

BLACKYAK. BLACKYAK IS NEXT: The Seoul-Based Mountaineering Brand From the World’s Future City. Posted on Categories Brand StoryTags Leave a comment on BLACKYAK IS NEXT: The Seoul-Based Mountaineering Brand From the World’s Future City

BLACKYAK IS NEXT: The Seoul-Based Mountaineering Brand From the World’s Future City

Towers and heat. Exiting Incheon Airport, that was my first impression of South Korea as we drove into Seoul in +35 °C weather. Dome-like mountains with rocky orange tops bordered the distance. We weaved along 5-lane highways, through thousands of Kia’s and Hyundai’s, speeding past developments along the Han River. Screens flashed advertisements. Our driver … Read more ›