UBR Winter Apparel: Minimalist, High-Performance Scandinavian Design

Text by: S. Morie

UBR. UBR Winter Apparel: Minimalist, High-Performance Scandinavian Design

When searching for your next luxury parka or storm coat, Scandinavia’s selection of clothing brands should be at the top of your list. Hailing from Oslo, UBR is a new winter apparel brand from one of the region’s most affluent cities.

The Norwegian capital is renowned for its culture, futuristic architecture, and design heritage. It’s also known as a fashion capital and headquarters of multiple high-end brands. Even as a new player, UBR has made inroads thanks to the look and quality of their designs. The brand makes warm, high-performance men’s and women’s winter parkas and jackets to meet the needs of their urban environment and sophisticated customers.

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Oslo requires style

Like Oslo, UBR is a brand shaped by its climate. The city has harsh northern weather and humid air because of its setting next to a fjord. With icy winters, cold shoulder seasons, and rainy summers, it’s a climate that requires you dress for warmth. Oslo is also a city that demands a fashion taste. Its inhabitants pride themselves on dressing in refined clothing of a minimalist Scandinavian style. In this city, a parka isn’t an accessory, it’s a requirement. Your winter coat must look good and fit your shape, suitably complementing your outfit.

Minimalist design, advanced tech

Each UBR design harkens to Scandinavian simplicity and state-of-the-art design. The brand collaborates with industrial designers, drawing inspiration from innovative buildings, luxury cars, and modern electronics. The result is a collection of outerwear in minimalist yet precise styles. Clean and thorough lines and subtle features provide wearers with modern silhouettes.

The brand’s parkas also utilize innovative, well-fabricated materials to offer the weatherproofing to keep you warm and dry in cold weather. Advancements like the Regulator Membrane ensure 20K waterproofness and 20K g/24h breathability, shielding you from wet and icy snow. Details like double protected collars and water-resistant YKK zippers assure comfort and weather protection. From business-ready winter jackets to slim-fit storm coats, UBR perfectly blends new technology with classic designs.


Premium warmth

Warmth is also a necessity UBR delivers, only using the most premium insulation in their jackets. Styles like the men’s Black Storm Coat II offer fully waterproof designs with breathable and lightweight Primaloft Innovation insulation. The women’s White Heat Down Parka has patented White Heat construction. This construction nestles in 800 fill down, ensuring lofty, seam-sealed warmth that won’t get wet.

Choose UBR

UBR aims to create the perfect protective garment and your favourite jacket. If you’re searching for superior Scandinavian design in a weatherproof winter parka or seasonal coat, the brand has a range of styles to keep you stylishly protected.

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