Why You Should Care About the Bluesign® Standard

Text by: Kelsey Begg

Adidas, Arc’teryx, Brooks, Burton, Columbia, Eagle Creek, Helly Hansen, Mammut, Marmot, Mavic, Mountain Hardwear, Norrona, Patagonia, prana, Salewa, Salomon, The North Face, vaude, Woolrich. Why You Should Care About the Bluesign® Standard

With an increased awareness of environmentally friendly practices within the outdoor retail industry, many brands are adapting their manufacturing processes to fit these standards. Whether it be the way that the fabrics are sourced for particular garments, how fabrics and other materials are produced or simply how the products are manufactured, there are multiple ways to adapt and follow the movement towards more environmentally friendly practices.

What is the Bluesign® Standard?

One step in the right direction towards a greener environment that has become a standard within the fashion industry both urban and technical is the Bluesign® standard. This system which was founded in 2000, is a solution for sustainable textile production. It eliminates harmful substances from the manufacturing process from the beginning and controls standards resulting in a more environmentally friendly and safe production of products. 

patagonia duffel bag

How Does the Bluesign® Standard Work?

By providing efficient and reasonable solutions, Bluesign® is able to encourage these influencers within the textile industry to move towards more environmentally friendly practices. 

The Bluesign® standard ensures that the textile used in products meet strict consumer safety requirements worldwide and also provides the consumer with confidence that they product they have purchased is, in fact, a sustainable product. It has been implemented in order to reduce the environmental impact of the textile chain including chemical suppliers, textile and accessories manufacturers and fashion brands.

patagonia bluesign baby products

The Bluesign® Vision

The vision behind Bluesign® is simple; “to unite the entire textile supply chain to jointly reduce its impact on people and the environment.” This means offering solutions and alternative ways to create and produce products that are both sustainable and safe. By uniting the textile supply chain, Bluesign® controls the standards of the created products and ensures that the processes are safe for the people and the environment by using resources responsibly and eliminating unsafe substances.

5 main principles of Bluesign® 

  1. Resource Productivity
  2. Consumer Safety
  3. Water Emission
  4. Air Emission
  5. Occupational Health & Safety

burton bluesign jackets

Shop Bluesign® Certified

Several brands have become Bluesign® system partners and are devoted to manufacturing goods that are safe for the consumer and the environment. By choosing to shop Bluesign®, you are choosing to encourage a greener environment that is safer for everyone including nature.

Bluesign® Certified Brands We Carry

burton womens 2l flare down jacket


Women’s [ak] 2L Flare Down Jacket


burtn mens ak swash gtx insulated jacket


Men’s [ak] Swash GTX Insulated Jacket


patagonia 90l black hole duffel


Black Hole Duffel 90L


patagoni ababy furry friends hat


Baby Furry Friends Hat


eagle creek bluesign travel toiletry bags

Other initiatives having been taken by brands like Patagonia who have included sustainable initiatives within their companies whether it be the fabrics and materials they choose to use or the manufacturing process their products undergo. You can now shop for swimwear which is both made from recycled and Fair Trade Certified materials and fleeces crafted from recycled polyester. These initiatives prove that there is a chance for a greener future within the textile industry as well as the outdoor retail industry. Shop smart and shop brands that produce sustainably.

To learn more about Bluesign®, you can visit their website here.

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