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In a can!

Altitude-blog.com and Altitude-sports.com invite you to wake up your taste buds. Oh yeah ! All day Saturday, along with our friends at Gastronomie Le Naked Lunch, we're having a taste test of camping food. Come in and savour some of Le Naked Lunch's great meals. With dishes like Thai Chicken and Coconut Soup or Duck Brest Smoked Meat, amongst others, you know you're in for a treat

sealed for your pleasure

Where: Altitude Sports, 4140 St-Denis, (514) 847-1515

When: Saturday, August 1st, 2009 from 10am to 5pm

Why: For good times, of course

And if ever you can't make it, fret not as Gastronomie Le Naked Lunch's products are always available at Altitude-sports.com and at the Altitude Sports boutique on St-Denis.

See you soon,

Juan Altitude

Nos amis chez Gastronomie Le Naked Lunch vous invitent à venir chez Altitude Sports ce samedi pour déguster leurs délicieux produits. Eh oui, toute la journée,  de 10h à 17h. Venez faire un tour à notre boutique sur St-Denis pour faire plaisir à votre palais.

Où : Altitude Sports, 4140 St-Denis, (514) 847-1515

Smoked meat au Canard à l'état libre

Quand : Samedi 1er août 2009, de 10h à 17h

Version Prêt-à-camper

Pourquoi? Pour le plaisir, voyons.

Et si jamais vous ne pouvez pas être de la partie, sachez que les produits Gastronomie Le Naked Lunch sont toujours disponibles et chez Altitude-sports.com et à la boutique Altitude Sports sur St-Denis.

À bientôt,

Juan Altitude

Today I'd like to direct your attention to the Naya Fund. Its objective is to support the revitalization of Quebec's waterways. The Naya Fund is already actively helping six rivers in Quebec. Amongst other reasons, the fund appeals to us because the rivers and streams involved are located in urban zones. This initiative complements our vision of a healthier urban lifestyle through which we are able enjoy our favorite outdoor activities. Click here to visit the Naya Fund's website.

You can also help out by buying one of these 100% cotton t-shirts, made in Quebec.

All proceeds from the sale of these t-shirts will be reinvested into projects concerned with the revitalization of Québec's waterways. Click here to get one of these t-shirts.

That's it. We had so many questions, requests and threats that we finally gave up.

"You should make your own t-shirts. They would be awesome."

"Do you have any Altitude t-shirts I could wear?"

"I will tattoo your logo on my chest if you don't send me an Altitude t-shirt now!!"

Our answer:

Well, we've done it. For the 2009 Montreal Outdoor Festival, we decided that we would all be wearing an Altitude Sports t-shirt. So far, the comments have been quite encouraging.

Alex L. and Mauricio, the happy hikers (sorry Alex..)

First, the t-shirt is made by Blank, a Montreal-based company who thinks green at every step. Locally made with an american cotton tread that needs less pesticides to produce,  the company also complies with Canada's environmental standards. Blank is proudly made locally and defends values that we share and deem important.

Secondly, the design is made by Bifurk. Well, these guys have simply got it. They've helped us with everything here including web design, newsletters, videos, and even improving our skills at foosball and NHL2009. Since developing long-term relationships with our partners is essential to us, we thought that this fact was noteworthy. But hey, they are also very talented.

Finally, the essence of the t-shirt. Well, for those who know us, we think the design is quite self-explanatory but maybe it's worth explaining a bit more. By the end of June, we will be present in 3 different locations: 2 stores in Montreal (Altitude Sports on St-Denis street and La boutique The North Face on Sherbrooke West) and 1 store in the Mont-Tremblant area (a concept store opened with our partners The North Face, Arcteryx and Icebreaker) to be opened on June 25th! But even if we are happily rooted in these lovely cities, we are also connected to many other places due to our website!

Our online relationships have been growing for the past 8 years and we have had the chance to engage with outdoor enthusiasts from all around the world. Hence, we find ourselves making links between the biggest cities and the most remote areas of the world. Inspired by our favorite music tour t-shirts, we thought our t-shirt should say that enjoying the great outdoors, travels and getting to know our world a bit better is something beyond geography, nationality or language, just like music and love.

Ok. Let's stop the lyrical slide and let's see the t-shirt on real people.  So far, we have printed a few for the Altitude team. Let us know what you think and if it is positive, we will print more.

The Altitude Team at the Montreal Outdoor Festival

Maggie, Mauricio, Veronique cleaning up the Sutton trails!

So?

Have a good one,

Alex