“Our mission is to inspire the world to discover and to walk within nature. We believe strongly it will make a saner future for everyone. And we have our experience and our passion for nature to guide us.'' -Martin Axelhed, President of Fjällräven The Classic hike was created by Ake Nordin, founder of Fjällräven, to celebrate the Scandinavian concept of friluftsliv, life in the outdoors. In 1970, the company started this weeklong outdoor hike, lending equipment and explaining how to use it. Forty years later, I am invited on the very same hike in Northern Sweden, continuing this splendid tradition.