60 years of close collaboration with nature has motivated Fjällräven to keep finding new ways of developing functional, durable, and timeless products. Fjällräven’s core value of sustainability is present in every design, action, and initiative undertaken by the company. Sustainability also fuels the brand’s constant desire to inspire more people to discover and enjoy the outdoors, thereby contributing to more widespread interest in nature and its protection. In 1960, Fjällräven’s founder Åke Nordin created the ultra-strong but lightweight backpack Lätt at a time when most backpacks were bulky, uncomfortable, and not doing a particularly good job of supporting one’s trekking