Above all else, the team at Fjällräven aims to create durable products that are both hardwearing and weather-resistant. If a pair of pants lasts for ten years, the lifetime impact of those pants will be relatively lower than if you buy a pair of pants that wears out after a year. In this case, sustainability and durability are synonymous: the longer you own something of quality, the less shopping you need to do. You’re not only enjoying your pants for many years, through all sorts of treks, hikes, commutes, and whatever other situations you can dream of; but you’re also indirectly reducing consumption and the ensuing pollutants of not only raw materials like fossil-fuel-based fabrics, but of things like shipping, packaging and the typical manufacturer-to-user chain.
The overarching goal is to move towards a circular way of producing and consuming. Many synthetic materials like nylon and polyester are great for outdoor clothing. They are light, quick-drying and easy to take care of. But they are made from oil, a fossil fuel. As soon as we start using recycled versions, the environmental footprint over the lifetime of that material will start to shrink. But what do we do as the demand for recycled materials increases? The recycled materials need to come from some original raw material. So we can’t rely on recycled materials alone.
Considering that approach, creating sustainable products can help make sure our natural landscapes are around for everyone to enjoy. This is the core of Fjällräven’s philosophy, as they prioritize durability in all their designs. Let’s get back to the pants: they are responsibly crafted with a G-1000 Eco fabric that’s easily repairable, and are made for a lifetime of adventure, from city streets to the highest peaks.
G-1000 Eco fabric is basically a better version, sustainability speaking, of Fjällräven’s G-1000 fabric. It’s made from recycled polyester and organic cotton, instead of regular polyester and cotton. Some materials don’t always have an obvious better alternative. But sometimes there are alternatives that are clearly better, sustainability wise; organic cotton and recycled polyester are two of these materials. G-1000 Eco is a ‘step one’ when it comes to more sustainable materials.
Sustainability is a balance, a fine line between the here and now and the future. Fjällräven produces gear that means your next trek is a little drier and your summer camping trip is a little more comfortable. And a growing part of that idea is ensuring future generations can experience those same treks and camping trips, one pair of pants (or shirts, jackets, tops and more) at a time.