When you’re shopping for new jeans, there are two very important factors to weigh in that can sway your decision in a heartbeat. While the look is obviously the most important factor, quality matters too and the “denim nerds” at Naked & Famous are all about that. Their focus? Resourcing the world’s best fabric to produce a collection of jeans that not only look great today but will look great after a year of multiple washes and wear.
About the Naked & Famous Denim
Aside from the fact that they are a Canadian brand producing products that are all proudly cut, made and sewn in Canada, Naked & Famous is simply different compared to other denim companies.
The brand travels to Japan multiple times each year in search of new fabrics that will suit their designs and brand image and allow them to stand out from the competition. The highest quality fabric they use which keeps Naked & Famous ranked at the top with the best in the denim market is the Japanese selvedge denim. This denim is made on old shuttle looms – vintage Toyoda looms which were introduced in the 1920s. The Toyoda loom created great advancements in fabric weaving machinery and weaved a lot slower than modern machines although the finished product was perfection. Creating limited quantities of fabric, the denim weaved by the vintage Toyoda looms is one of a kind that ages and fades far better when compared to other mass-produced denim.
This level of quality is what the designers at Naked & Famous are striving for – “excellent denim at a reasonable price.”
Women’s The Skinny Jeans |
Women’s The Skinny Jeans |
Menn’s Super Skinny Guy |
Men’s Weird Guy Active Motion |
Why Naked & Famous?
“Our logo is reminiscent of 1950’s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. We intend to do the same.”
While Naked & Famous products are marketed among higher-end brands, the company owes its popularity to the quality of their product. Unlike other brands, Naked & Famous holds back from reaching out to celebrities to endorse their clothing as they solely strive to produce quality products. Their brand name is a way of subtly poking fun at glamorous fashion houses offering lavish prices for lesser quality, simply because of the brand or celebrity attached to those companies.
More Than Just a Denim Brand
While their denim is highly praised, Naked & Famous also produces a selection of other products including casual tops and button-up shirts. Whether you’re searching for a new wardrobe staple or ramping up your spring look, Naked & Famous has a collection of high-quality products that are sure to provide value.
Men’s Slim Crewneck Vintage Doubleface |
Men’s Regular Shirt |
Men’s SS Antique Botanical Painting |
Men’s SS Shirt Double Weave Gauze |
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