The fourth season, for many, is winter, when the temperature drops to subzero and the snow starts to fall. But there are many who live to see that first snow for different reasons–the beginning of ski season.

It’s the time of year when we gladly go to the back of our closets, size up our ski clothing and dust off our ski gear. While you keep yourself active the remaining three seasons of the year, we all know you’re really just waiting to strap on your boots and kick them into your bindings before tearing down white powdery trails. For all the excitement that brings, you still need to bundle up for whatever winter has in store for you. Luckily we’ve got you covered with the latest from the world of ski apparel. To help make your style and performance choices easier, here’s our list of the 10 Ski Clothing Brands You Should Know for 2021.


Stockholm, 1986—in a ski-addicted country one of the foremost names in fashionable activewear was born. J.Lindeberg always strives to pair trendy looks and styles with the best in activewear technology. Double-layered breathable, waterproof wear have the tech to keep you at your finest and pushing your limits. Colour blocking and Metaluxe zips speak to their awareness of what’s in, and help them become taste-makers. Be bold on the slopes in one of Sweden’s best.


Elevate your performance to pro status with Atomic. From skis, to boots, to gear and apparel, Atomic has made its mark on the world circuit and can easily be spotted on any resort. Atomic’s focus is entirely on the skier and providing equipment that enhances performance. Helmets are designed with the wearer in mind to ensure comfort and protection on every ascent. Their goggles provide protection from strong UV rays on sunny powder days, all while protecting you from wind and snow.


There’s heritage apparel, there’s the latest technical apparel, and then there’s Bogner that combines the best of both worlds. The world of resort skiing has changed since the 1960’s, and since then we’ve seen changes in style and innovation. Brightly coloured one piece suits were all the rage back in the day, but like the materials and designs, things have changed. Bogner has taken those changes in stride by using the latest technology and lightweight fabrics to create their latest collection of apparel, but with a nod to the retro styles of the past. The latest from Bogner brings together fashion and function, 2021 style.


The latest technical ski apparel from Japan has made its way over to Altitude Sports. From getting their start in Knitwear in the 1950’s, Goldwin has since expanded and developed it’s range of apparel for the mountains. They pair the latest innovations in weatherproof protection with a minimalist design that has the uncanny ability to stand out while blending into the harsh winter landscape. Goldwin brings you the latest technology from the world of skiing in a style that will look good on the slopes and off.

peak performance

Founded by three talented skiers at the Swedish mountain village of Åre back in 1986, Peak Performance are leaders in Scandinavian outerwear, activewear, and clothing. This sophisticated, style-heavy brand designs apparel their founders want to wear, crafting trendy yet straightforward styles with a technical edge for outdoor and urban environments. With a ski line that ranges from the Vertical PRO shell collection to durable GORE-TEX ski coats, Peak Performance’s apparel has the style and functionality to improve your active lifestyle.


Nature can be as brutal as it can be beautiful. It challenges us to be better and in return we should show it the respect it deserves– as much in the way we approach it as in the way we make our clothes. That’s to say, we have to take care of it. Picture takes this approach with every piece of apparel in its collection. They understand the difficulties we can face up in the mountains, so they design rugged, waterproof, and breathable apparel that can take on the harshest conditions. But, their clothing is equally conscious of nature, and that’s why they use natural, recycled and/or bio-sourced materials. With Picture you get the best of both worlds, apparel that can take on nature, and that’s good for it.


There’s perhaps no bigger name in the outerwear apparel industry right now. Arc’teryx, born on Canada’s west coast, lives for mountain adventures. Their headquarters in the Coastal Mountains are where they test their latest apparel. If you’re looking for the latest innovations in durable weatherproof apparel, look no further than Arc’teryx. They’ve got collections specially designed for backcountry skiing, and more streamlined jackets and pants made for your everyday resort runs. However you choose to ride, Arc’teryx is at the ready with premium apparel designed to conquer every terrain.

Black Diamond

The most challenging runs at any ski resort are the black diamonds, so it’s no surprise that Black Diamond makes ski clothing and gear for the toughest trails. From resort skiing, to backcountry skiing, and from hiking to trekking, on sunny days and powder days, you won’t find better than the brand originally founded by Patagonia founder Yvon Chouinard. The brand that got its start and the 1950’s as a maker of mountain climbing equipment has since branched out into the world of technical outerwear apparel. From boulders to backcountry glaciers, Black Diamond brings quality and innovation to all your mountaineering adventures.


When Tae Sun Kang opened his first shop in Seoul’s garment district in the early 1970’s, he listened to mountaineers directly and designed products to accommodate their needs. The end result was a versatile range of jackets and outerwear for everything from Himalayan expeditions to a short day-hike, trek or ski on your local mountain or trails. Since then, BLACKYAK has cleaned up at the ISPO awards for good reason: the technical design of their gear is second to none. Gore-Tex informs durability and weatherproofing; advanced insulation and mapping ensures quality fit, heat retention, breathability and dryness. A BLACKYAK jacket signals you’re serious about ski clothing and technical mountain protection.


The French brand born in the Alps looks to their Alpine heritage for inspiration when designing their apparel for the slopes. Over 100 years of making the best ski clothing and outerwear has given the brand the know-how to make gear that can deal with the toughest winter conditions. Known on the international circuit, Rossignol equips the best skiers in the world with lightweight insulated jackets and pants, durable accessories. From head to toe, base layer to outer layer, and everything in between, Rossignol ensures that the performance of their latest designs can match your performance on the slopes.

luxury + performance = better skiing

These brands and this gear is for serious players who want to up their ski game, or even for beginners looking to make a splash (and buying something that will serve them for years to come). Lots of them have their origins in ski clothing, and even if they’ve branched out over the years, ski is at the core of their exploits. We touch in-depth on goggles, jackets, pants and bibs and helmets in separate articles as well. 

The best ski brands don’t come for free, but you get what you pay for. In this case, these brands all adhere to top quality design, materials, cuts that allow for movement, and performance considerations that get you skiing more often. They’re built to last, so make the investment and meet us out on the slopes!